The Founder Branding Flywheel: 45 Minutes a Week, 3x Inbound in 90 Days

The flywheel

Your founder is your most credible spokesperson. But they hate writing.

Here's the loop we run for every Desklo Founder Branding client:

1. **Weekly 45-min interview** — we ask, they talk.
2. **Distill 4-6 posts** from the transcript in the founder's voice.
3. **Ship 4x/week** — hooks tuned to LinkedIn's algo.
4. **Amplify** with a small team pod.
5. **Feed the top-performing posts** back into the next interview.

Most founders 3x their follower base and 10x their DMs within 90 days.