Resources
Playbooks, essays, and field notes
What we're learning shipping growth, AI, and brand engagements for modern founders.
AI Search
GEO vs SEO in 2026: Where to Actually Put Your Content Budget
Google is no longer the only entry point. Here's how buyer traffic is splitting across answer engines — and how to allocate content across both.
Branding
The Founder Branding Flywheel: 45 Minutes a Week, 3x Inbound in 90 Days
How to turn a weekly 45-min interview with your founder into a compound content engine.
AI Video
The AI Video Cost Collapse — What Actually Changed in 2025
A 30-video ad campaign that cost $80k in 2023 now costs under $3k. Here's what shifted.