← Case studies
B2B SaaS · Global
Rift Analytics Cut CAC by 38% While Doubling Paid Volume
Weekly creative + landing page revamp on Meta and Google Ads.
-38%
CAC
in 90 days
2.1x
Paid-sourced pipeline
10/wk
Creative velocity
vs. 2/mo prior
31%
MQL-to-SQL rate
+11pp
The challenge
Rift was burning $60k/mo on ads with a rising CAC and stagnant volume. Creative refresh was slow and their landing pages tested poorly.
Our approach
We revamped the ICP-specific landing pages, shipped 8-12 new creatives per week, layered LinkedIn ads for enterprise, and rebuilt the attribution stack on GA4 + Dreamdata.
Interested in similar results?